Click%20to%20edit%20Master%20title%20styleClick%20to%20edit%20Master%20text%20styles%0D%0ASecond%20level%0D%0AThird%20level%0D%0AFourth%0D%0A5%E2%80%B9date/time%E2%80%BA%E2%80%B9footer%E2%80%BA%E2%80%B9#%E2%80%BAClick%20to%20edit%20Master%20title%20styleIt%E2%80%99s%20Alive%20presentation%20at%20Mobile%20Commerce%20World%202002%20%7C%202002-09-24AgendaMobile%20content%20is:%20Young,%20Enterprising,%20The%20Future%0D%0A%EF%83%A0%0D%0AAddictive%20experiences%0D%0APervasive%20gaming%0D%0APlaying%20through%20all%20channels%0D%0AIn-game%20celebrities%0D%0AObsessive%20communitiesPervasive%20GamingPervasive%20Gaming%0D%0AAlways%20connected,%20%0Balways%20in%20the%20game,%20%0Bthe%20game%20surrounds%20you%0D%0AGame%20blends%20with%20your%20real%20life%0D%0A%0D%0AReal%20world%20as%20game%20arena%0D%0AVirtual%20game%20world%20draped%20%E2%80%9Don%20top%E2%80%9D%20of%20the%20real%20world%0D%0AInteract%20with%20your%20environment%20and%20other%20players%0D%0A%0D%0AMultiple%20user%20interfacesOn%20his%20way%20home%20from%20work,%20his%20phone%20beeps.Cliff,%20You%20have%20a%20new%20mission...One%20game%20%E2%80%93%20multiple%20devicesTV.%20News%20on%20game%20events,%20high%20scores,%20heroes.Pervasive%20Gaming%0D%0AGame%20WorldWeb/Interactive%20TV.%20Monitor%20the%20game%20arena,%20give%20commands%20to%20teammates.Game%20console.%20See%20the%20battlefield%20in%20real-time%203D%20graphics.Mobile.%20In%20the%20middle%20of%20the%20action.Existing%20pervasive%20gamesElectronic%20Arts%0D%0AMajestic%0D%0ANokia%0D%0AThe%20Nokia%20Game%20(marketing%20campaign)%0D%0AIt%E2%80%99s%20Alive!%0D%0ABotFighters%0D%0ASupaflyBotFightersLocation-based%20action%20game%0D%0AWorld%E2%80%99s%20first%20location-based%20game%0D%0AShoot%E2%80%99em%E2%80%99up%20game,%20%E2%80%9Dvirtual%20paintball%E2%80%9D%0D%0ARobot%20theme%0D%0ADesign%20your%20robot%20on%20the%20website,%20take%20it%20outside%20and%20battle%20with%20it%0D%0ALocation%20technology%0D%0ASeveral%20media%0D%0AMobile:%20SMS,%20WAP,%20(J2ME)%0D%0AFixed:%20Web%0D%0AAvailability%0D%0ASweden,%20Finland%20(2001)%0D%0AIreland,%20Russia%20(2002)BotFighters%20(demo)Cliff%20had%20a%20feeling%20this%20was%20going%20to%20be%20a%20bad%20day.%0D%0A.:BOTFIGHTERS:.%0D%0AWatch%20out,%20Cliff!%20%0BX-Droid%20is%20after%20you.When%20he%20turned%20his%20phone%20on,%20it%20immediately%20beeped...%E2%80%9DI%20wonder%20who%20%E2%80%99X-Droid%E2%80%99%20is?%E2%80%9D%20Cliff%20thought,%20pulled%20a%20sweater%20over%20his%20head%20and%20went%20out.Cliff%20didn%E2%80%99t%20even%20get%20to%20the%20city%20before%20it%20happened.%0D%0AYOU%E2%80%99RE%20HIT!%0D%0AX-Droid%20just%20hit%20you%20with%20his%20FreezeGun.%0BYou%20have%2030%25%20battery%20left.X-Droid%20must%20have%20used%20his%20Robot%20Radar%E2%84%A2%20to%20find%20Cliff.%E2%80%9DReturn%20fire%20or%20run%20away?%E2%80%9D.%20With%20only%20a%20simple%20Blaster%E2%84%A2,%20the%20odds%20weren%E2%80%99t%20good.%20Cliff%20ran.Supafly%20%E2%80%93%20the%20virtual%20soap%20operaSupafly%0D%0AA%20role-playing%20game%20with%20a%20soap%20opera%20theme%0D%0AIntrigues,%20friendship,%20romance,%20betrayal...%0D%0A%0D%0AYou%20play%20the%20leading%20role%0D%0AGame%20merges%20with%20the%20real%20world%20and%20your%20daily%20life.%0D%0A%0D%0AExtensive%20community%20features%0D%0AMessaging,%20friend%20finder,%20datingSupafly%20(animation)SEND%20SMS:%0D%0A%0D%0ALook%20for%20hiphoppersLisa%20is%20out%20walking,%20and%20wants%20to%20see%20who%E2%80%99s%20around.Shortly%20after......Nick%20gets%20a%20message!But%20none%20of%20these%20events%20escape%20the%20game%E2%80%99s%20gossip%20magazine,%20The%20Mag.And%20when%20Nick%20gives%20Lisa%20a%20spare%20pair%20of%20sunglasses,%20rumours%20begin%20to%20spread...Supafly:%20player%20testimonials%E2%80%9DVery%20exciting,%20thrilling%20to%20interact%20with%20people%20close%20by%E2%80%9D%0D%0A%E2%80%9DI%20like%20that%20I%20can%20design%20my%20own%20character,%20but%20I%20want%20more%20options%E2%80%9D%0D%0A%E2%80%9DI%20hadCreating%20in-game%20celebritiesExpress%20the%20individual%0D%0ADetailed%20character%20creation%0D%0APlayers%20can%20breathe%20life%20into%20their%20characters%0D%0AExpose%20players%20in%20the%20community%0D%0AGive%20credit%20to%20good%20players%0D%0ACreate%20heroes%20and%20villains%0D%0AIntegrate%20players%20with%20the%20storylineObsessive%20communitiesStrong%20communities%0D%0APlayers%20build%20a%20relation%20to%20the%20game%20and%20to%20each%20other%0D%0AThe%20game%20belongs%20to%20the%20players%0D%0ARemember:%20delegate%20ownership%0D%0APlayers%20create%20own%20game%20content%0D%0APlayers%20start%20clubs,%20arrange%20IRL%20events,%20fan%20websites%20etcHardcore%20%E2%80%9Dbotfighters%E2%80%9D%20in%20Swedenwww.itsalive.com